The work we do together is led by

"Out of suffering have emerged the strongest souls; the most massive characters are seared with scars."

- KHALIL GIBRAN

intuition and soul,

executed with science and serenity,

partnering wellness and wonder,

and guided by compassion and connection.

BORN FROM RESILIENCE, MADE FOR HEALING

Our Vision

Shannon Vaughn is a leading wellness entrepreneur whose personal health journey inspired her to create Pursoma—a beauty and wellness lifestyle brand designed to help people destress. Pursoma gained recognition for its cult-favorite product, Digital Detox, and was sold in both luxury retail channels such as Goop, Four Seasons, and Erewhon, as well as mass retailers, including Target and Walmart. The brand was built on the foundation of promoting the disconnection from technology and reconnection with oneself.

Shannon has led retreats around the world, and her platform—centered on digital minimalism, nature immersion, and the power of bathing rituals—has reached millions in-person and online. She is a trained meditation teacher and detox specialist who believes that self-care, through practices like meditation and time in nature, is essential to living well in the modern world.

Her global experiences have deeply enriched her understanding of both ancient and modern healing modalities. Shannon studied meditation and Ayurvedic nutrition in Rishikesh, India, high in the Himalayan mountains, and spent a decade living in the Middle East, fully immersed in both modern and nomadic cultures. She has long been an avid follower of tribal and traditional remedies for beauty, health, and emotional resilience.

A Companion on Your Path to Clarity

Shannon’s path has been shaped by profound personal loss and transformation: the loss of both parents, including her mother at an early age, surviving the trauma of 9/11 in New York and a bombing in Beirut, navigating divorce, and raising a child as a single mother.

Despite these challenges, Shannon lives by the words of Louise Hay: “Out of this situation, only good will come. Everything is working out for my highest good.” A devoted student of Eastern spirituality, she has explored plant medicine to understand her past, process trauma, and grow in service of helping others. Shannon holds a dual degree in philosophy with a minor in ancient mathematics, studies that have informed her holistic approach to healing. She has studied detoxification, nutrition, and various mindfulness and therapeutic practices to support trauma recovery. A passionate advocate for bringing mindfulness to school-aged children, Shannon lives with her daughter on a working farm in Maryland.

Embrace A JOURNEY TO renewal —your path to clarity awaits

EDUCATION, CERTIFICATIONS + TRAINING

Bachelor of Arts in Philosophy
St. John’s College, Annapolis, MD — Great Books Program

Science of Detoxification
Kripalu Center for Yoga & Health, Stockbridge, MA

Nutrition & Wellness Counseling
Kripalu Center for Yoga & Health, Stockbridge, MA

Detoxification & Cleansing Protocols
Natalia Rose Institute, New York, NY

Fasting & Detox Techniques
Natalia Rose Institute, New York, NY

Meditation & Mindfulness Teaching
Sivananda Yoga Vedanta Ashram, Kerala, India

Plant-Based Cleansing & Yogic Nutrition
Sivananda Yoga Institute, Kerala, India

Foundations of Ayurvedic Science
American Institute of Vedic Studies — under Dr. David Frawley and Yogini Shambhavi Rishikesh, India

Essential Oil Studies & Botanical Blending
New York Institute of Aromatherapy with Amy Galper, New York, NY

Women’s Leadership
Onsite Workshops, ONSITE Tennessee

Shannon is a native English speaker and conversational in Arabic, reflecting her years living and working in the Middle East.

OUR PHILOSOPHY

A purpose-driven life

Restored energy

Enhanced clarity

Reduced stress

Deepened peace

On the hardest days, I ask myself: Why choose this work?
Why dedicate my life to wellness and healing?

The answer remains simple—and unwavering. A life in service to others is a life well lived.

I’ve felt the weight of overwhelming stress, illness, and uncertainty. I also know the freedom that healing brings—not as a permanent state, but as a way of living with greater ease, clarity, and strength. I share that freedom through every conversation, every retreat, every quiet moment of reflection, and every thought and action, helping to create a life that feels more whole, balanced, and truly your own.

LET'S FIND THAT FREEDOM, TOGETHER.

SHAPED BY HEALING, GUIDING WITH PRESENCE

A Letter from Shannon

“Sometimes it takes darkness and the sweet confinement of your aloneness to learn anything or anyone that does not bring you alive is too small for you.”

I don’t call myself a healer. I hold space for healing to unfold.

My path through illness, loss, and transformation didn’t lead to easy answers—but to deeper questions and the strength to walk beside others through their own.

With a global foundation in wellness, trauma integration, and mindfulness study, I help create the conditions where true change can begin—gently, deliberately, and with reverence.

This work isn’t about perfection. It’s about presence. And it’s an honor to walk alongside you on the path to wholeness.